Digital World = The New World



Right now we live in a time where having a storefront is still a plus. However, as the internet continues to take over, more apps are being developed, and shipping goes from a few days to a few hours; storefronts will just become a fun place to visit, great for branding and establishing a company’s physical presence in the real world, but digital is going to take over.  Digital sales are going to dominate retail…and that will be the new way of life.

Everyone will soon be shopping online and stores will be mostly for fun and leisure.

What if your business is a hair salon, nail salon, restaurant or service oriented business?  Social media marketing and online marketing is going to take over just as much of your business as it will in a retail business.  How you ask?  People will be swayed and sold on going to the “cool” and “popular” locations that they see on Facebook, Instagram and other social media outlets, simply because they saw their friends, family or favorite influencers going there!  They may even do their own research by following your business page on social media, googling your business or looking on yelp for reviews. And guess what?  If your business isn’t online and doesn’t have a digital presence you WILL fall behind.

Some may feel behind, some may feel ahead, but no matter where you are in your business, right now is the PERFECT time to start working on your online presence.


My Story:

Hi! I’m Tanya Kara, Founder, Partner, and Digital Strategist at Influence PRX.  I started off as a business owner 9 years ago when I started my jewelry company Tanya Kara Jewelry and knew that social media was a great way to drive traffic to my online jewelry store. So I set up a MySpace business page (LOL). I was posting pictures of my jewelry and linking it to the website where you can purchase it. It was brilliant! Literally the start of my social media and digital marketing career. Fast forward through using twitter and Facebook…..then when Instagram came out I started a business page just like I did on MySpace, FB, and Twitter and because there was barely anyone using IG for business my jewelry company blew up. I then had a ton of businesses contacting me asking me to help them with their social media which is when I started Influence PRX. Now we help businesses with their social media and even some business development. From monthly social media management, to content creation, to posting and consulting, I implement everything I learned to help others establish themselves online.  I have spoken at expos and events such as Poshmark App’s  yearly conference PoshFest about “Building an Empire Starts With Your Brand” in San Fransisco and I am speaking again this September at Femargent’s App Launch Party  Social Media Marketing Workshop in Downtown LA.  (Enter Imedia for 15% off tickets).  So you can say social media is my thing!  It’s my passion!  It’s what I feel so alive doing everyday!


What we offer:

Here at Influence PRX, we focus on:

  • Monthly Social Media Management For Businesses and Individuals
  • Getting Businesses on the “Digital Map”
  • 1 on 1 Social Media Educational Trainings (in-person and webinars)
  • Live Social Media Coverage for Events, Expos and Parties

Influence PRX is a business based out of Orange County, CA that focuses on social media marketing, online branding, digital marketing, and helping businesses and individuals create the online presence they want and need.   We service the Los Angeles and Orange County areas, however from Seattle, to Vietnam, to other states in the U.S. we have been helping clients all over the world.


Whether you are tech savvy or just a beginner, you know everyone is always on their phone.  You can be standing in line at the grocery store, or even at a stop light in your car, and you will see everyone on their phones at every waiting moment.  As time goes by, we are less in the moment, less in the physical world, and more in-tune with the digital world.

The digital world is where we get our news, where we keep in touch with old friends, where we do our research to find out if someone or a business is reputable, and even where we order our family pictures, clothes, etc.



It is undeniable that this world is going digital day by day and social media is constantly changing and updating.  So if you are ready to take your business to the next level and create a credible online presence, send me an email!  I am here to help.


Thank you for stopping by and if you have any questions simply contact me at and be sure to follow me on Instagram and Snapchat @tanyakara.

Cheers to embracing the digital era, monetizing it, and our success!


How to Use the Poshmark App to Market Your Business


Last Saturday, I co-hosted a Poshmark Posh & Sip Event in Los Angeles at the Perch Rooftop Bar in the heart of Downtown L.A.  I co-hosted with Poshmark top-seller @bellanblue  with over 420,000 followers and @shoptheaivy founder of the go-to store for incredible deals.  This event was an absolute hit and again, we are grateful for all of you that joined, and thankful for Poshmark for the opportunity.


Some of you may be wondering what the Poshmark App is.  Poshmark is an app where you can buy and sell all things fashion, from mens, to womens, to kids, used and new.  This app has completely blown up over the last few years and is starting to dominate the fashion marketplace.  You can get a lightly used Louis Vuitton purse to a brand new wardrobe, to a men’s Gucci belt all in one place!  The great thing about this app is that there are so many users on there, that you can actually build your Instagram following off of Poshmark.

My Poshmark Jewelry Boutique @tanyakara has over 330,000 followers now and a lot of those followers end up trickling into my Instagram and Facebook accounts, building my following, and helping me in my business!

If you are using social media and online marketing to grow your business (fashion or not)  Poshmark is a great way to sell clothes and fashion items and make money + network with other like minded people that are social media lovers, that refer to social media for their buying decisions.

Using the Poshmark app is a must.  It is as important as Facebook and Instagram to me and my business.  Again, if you are growing your online presence, open up a Poshmark account, buy on the app, sell on the app, become a member of the community, attend events such as the Posh & Sip event we hosted, DEFINITELY attend Poshfest in Chicago this year, and see all the opportunity that can come your way.

Poshmark is by far my favorite app.  Send me an email and let me know how I can help you up your social media game!

In the meantime…enjoy our event pictures from last week!








Tina @shoptheaivy || Tanya @tanyakara || Jen @bellanblue