3 Social Media Tips For Halloween

halloween tips

Halloween is a holiday where the usual social media rules don’t apply.  Say good bye to the business, safe, and professional posts and say hello to the fun, goofy, and casual posts.  Today is a day where no matter what type of business or person you are, people want to see the real you.

Here are 3 Social Media Marketing Tips for Halloween brought to you by Influence PRX!

  • Post a Happy Halloween post on every single social media platform you are on.  This can be a picture of you, a picture of your team, a graphic with your logo on it, or even a picture of your kids or yourself dressed up!  If you aren’t staying in front of people, guess what, your competition is.  With how fast social media moves, you have to be posting everyday to stay in front of your customers and potential customers.
  • VIDEO VIDEO VIDEO! By 2019 80% of the internet will be video.  Stay ahead of your competition and start posting video.  If at least one of your Halloween posts can be video then post a video.  Here’s a great example of a video our client The Livingston Group shot today.  We posted it online and even boosted it as a Facebook Ad so all their followers and friends would see it! *Instagram Stories Tip*  When posting on Instagram Stories you will reach local new followers by tagging the city you are in.  When your Instagram Story is tagged to a city then you are driving traffic to your video and possibly your Instagram page by using the feature.  Just make sure your page is public :)
  • Send your clients a Halloween Gift then post about it on social media.  This serves two purposes. 1. It shows your clients that you are thinking of them and it is always great to give back to your clients.  2. It shows your potential clients that you take care of your clients.

Moral of the story, you have to post at least once on your social media accounts today.  If not 2-3 times today!  Remember, your clients, potential clients, friends and family want to see the candy, costumes, and silly side of you and your business.  After all….IT’S HALLOWEEN!

Happy Halloween!



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New Snapchat Update: Context Cards

Hi! Tanya with Influence PRX here!  When I tell people their digital presence is extremely important for their business I’m not kidding!  Yesterday’s Snapchat update is proof!

Snapchat just introduced Context Cards which offers information from partners like Uber, Lyft, OpenTable, and Foursquare.  Snapchat’s latest feature gives Snapchat users more information about the photos and videos shared by their friends and the people they follow, all while driving traffic to businesses like restaurants, Uber, Lift, and their other partners!

The new feature was launched yesterday and it lets Snapchat users swipe up on individual snaps to see an interactive pop-up display with information associated with that specific Snapchat Geofilter.  Depending on the snap’s tagged location, the Context Card can include anything from general information about a venue (like a hotel or restaurant) to user reviews, directions, and additional Snapchat posts from that location.

In addition, Snapchat’s Context Cards also pulls from information from their new partners like Foursquare, restaurant reservations services OpenTable and Resy, Uber and Lyft.  Snapchat plans to bring on more partners so they can continue to give their users more interactive tools.

“With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye,” the company said yesterday 10/10/2017.

Influence PRX thoughts & tips:  With Snapchat’s new update, we urge businesses to work on their digital presence.  What comes up when someone googles you?  Are you consistently active on social media?  Are you keeping up with all the digital marketing and social media changes and trends? You should be capitalizing on all that is available for people to find your business right now! Go to our contact us page and send us an email.  Influence PRX specializes in consulting and managing social media for businesses.  We’re here to help regardless of where you are in your business.