Is Snapchat Dead in 2018?

Snapchat has been known to be a social media platform where the younger demographics post.  If you’re a business that has a large amount of teenage customers, Snapchat is the place to be on top of Instagram and Facebook, however what if your business caters to the age range of 25+?

I did some research and in my opinion, if a large amount of your customers is 25+ in age, you don’t need Snapchat for your business right now.  Instagram and Facebook is the place to be for businesses, so you would get more out of your efforts by utilizing Instagram and Facebook.

Watch my video below for more information and be sure to contact us if you have any social media questions.

If you watched my video from October 2017 about Snapchat’s context card release you’ll know that Snapchat has been making many attempts to widen their demographics and attract a wider range of users, but it hasn’t really been working.   It still stands where the younger demographics use Snapchat as a social media platform where they can post things and their parents and family cannot see it, while they can still connect with their friends.  The older demographics are using Snapchat just for the filters then transferring it to Instagram Stories.

So what do you think?  Do you think Snapchat is dying?  Comment and let us know your thoughts!

Thanks for joining for another Influence PRX Social Media Marketing Update!



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