Is Snapchat Dead in 2018?

Snapchat has been known to be a social media platform where the younger demographics post.  If you’re a business that has a large amount of teenage customers, Snapchat is the place to be on top of Instagram and Facebook, however what if your business caters to the age range of 25+?

I did some research and in my opinion, if a large amount of your customers is 25+ in age, you don’t need Snapchat for your business right now.  Instagram and Facebook is the place to be for businesses, so you would get more out of your efforts by utilizing Instagram and Facebook.

Watch my video below for more information and be sure to contact us if you have any social media questions.

If you watched my video from October 2017 about Snapchat’s context card release you’ll know that Snapchat has been making many attempts to widen their demographics and attract a wider range of users, but it hasn’t really been working.   It still stands where the younger demographics use Snapchat as a social media platform where they can post things and their parents and family cannot see it, while they can still connect with their friends.  The older demographics are using Snapchat just for the filters then transferring it to Instagram Stories.

So what do you think?  Do you think Snapchat is dying?  Comment and let us know your thoughts!

Thanks for joining for another Influence PRX Social Media Marketing Update!



Follow me on instagram @tanyakara_

New Snapchat Update: Context Cards

Hi! Tanya with Influence PRX here!  When I tell people their digital presence is extremely important for their business I’m not kidding!  Yesterday’s Snapchat update is proof!

Snapchat just introduced Context Cards which offers information from partners like Uber, Lyft, OpenTable, and Foursquare.  Snapchat’s latest feature gives Snapchat users more information about the photos and videos shared by their friends and the people they follow, all while driving traffic to businesses like restaurants, Uber, Lift, and their other partners!

The new feature was launched yesterday and it lets Snapchat users swipe up on individual snaps to see an interactive pop-up display with information associated with that specific Snapchat Geofilter.  Depending on the snap’s tagged location, the Context Card can include anything from general information about a venue (like a hotel or restaurant) to user reviews, directions, and additional Snapchat posts from that location.

In addition, Snapchat’s Context Cards also pulls from information from their new partners like Foursquare, restaurant reservations services OpenTable and Resy, Uber and Lyft.  Snapchat plans to bring on more partners so they can continue to give their users more interactive tools.

“With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye,” the company said yesterday 10/10/2017.

Influence PRX thoughts & tips:  With Snapchat’s new update, we urge businesses to work on their digital presence.  What comes up when someone googles you?  Are you consistently active on social media?  Are you keeping up with all the digital marketing and social media changes and trends? You should be capitalizing on all that is available for people to find your business right now! Go to our contact us page and send us an email.  Influence PRX specializes in consulting and managing social media for businesses.  We’re here to help regardless of where you are in your business.

Digital World = The New World



Right now we live in a time where having a storefront is still a plus. However, as the internet continues to take over, more apps are being developed, and shipping goes from a few days to a few hours; storefronts will just become a fun place to visit, great for branding and establishing a company’s physical presence in the real world, but digital is going to take over.  Digital sales are going to dominate retail…and that will be the new way of life.

Everyone will soon be shopping online and stores will be mostly for fun and leisure.

What if your business is a hair salon, nail salon, restaurant or service oriented business?  Social media marketing and online marketing is going to take over just as much of your business as it will in a retail business.  How you ask?  People will be swayed and sold on going to the “cool” and “popular” locations that they see on Facebook, Instagram and other social media outlets, simply because they saw their friends, family or favorite influencers going there!  They may even do their own research by following your business page on social media, googling your business or looking on yelp for reviews. And guess what?  If your business isn’t online and doesn’t have a digital presence you WILL fall behind.

Some may feel behind, some may feel ahead, but no matter where you are in your business, right now is the PERFECT time to start working on your online presence.


My Story:

Hi! I’m Tanya Kara, Founder, Partner, and Digital Strategist at Influence PRX.  I started off as a business owner 9 years ago when I started my jewelry company Tanya Kara Jewelry and knew that social media was a great way to drive traffic to my online jewelry store. So I set up a MySpace business page (LOL). I was posting pictures of my jewelry and linking it to the website where you can purchase it. It was brilliant! Literally the start of my social media and digital marketing career. Fast forward through using twitter and Facebook…..then when Instagram came out I started a business page just like I did on MySpace, FB, and Twitter and because there was barely anyone using IG for business my jewelry company blew up. I then had a ton of businesses contacting me asking me to help them with their social media which is when I started Influence PRX. Now we help businesses with their social media and even some business development. From monthly social media management, to content creation, to posting and consulting, I implement everything I learned to help others establish themselves online.  I have spoken at expos and events such as Poshmark App’s  yearly conference PoshFest about “Building an Empire Starts With Your Brand” in San Fransisco and I am speaking again this September at Femargent’s App Launch Party  Social Media Marketing Workshop in Downtown LA.  (Enter Imedia for 15% off tickets).  So you can say social media is my thing!  It’s my passion!  It’s what I feel so alive doing everyday!


What we offer:

Here at Influence PRX, we focus on:

  • Monthly Social Media Management For Businesses and Individuals
  • Getting Businesses on the “Digital Map”
  • 1 on 1 Social Media Educational Trainings (in-person and webinars)
  • Live Social Media Coverage for Events, Expos and Parties

Influence PRX is a business based out of Orange County, CA that focuses on social media marketing, online branding, digital marketing, and helping businesses and individuals create the online presence they want and need.   We service the Los Angeles and Orange County areas, however from Seattle, to Vietnam, to other states in the U.S. we have been helping clients all over the world.


Whether you are tech savvy or just a beginner, you know everyone is always on their phone.  You can be standing in line at the grocery store, or even at a stop light in your car, and you will see everyone on their phones at every waiting moment.  As time goes by, we are less in the moment, less in the physical world, and more in-tune with the digital world.

The digital world is where we get our news, where we keep in touch with old friends, where we do our research to find out if someone or a business is reputable, and even where we order our family pictures, clothes, etc.



It is undeniable that this world is going digital day by day and social media is constantly changing and updating.  So if you are ready to take your business to the next level and create a credible online presence, send me an email!  I am here to help.


Thank you for stopping by and if you have any questions simply contact me at and be sure to follow me on Instagram and Snapchat @tanyakara.

Cheers to embracing the digital era, monetizing it, and our success!


5 Day Live Branding Online Course



I’m so excited to share with you all, that my first ever LIVE Online Training Course starts on Wednesday November 2, 2016!  I have been talking about this course for three days now, and some of you have already signed up so thank you so much!

For those of you that want a little bit more info, I wanted to give you the breakdown about this incredible course!  I am putting a very special curriculum together that we will be going over once a day for 5 days.  You do not need to set aside more than 1 hour a day for 5 days + some homework over the weekend.  If you feel you are too busy that week, the videos and curriculum are available to you forever, so you can apply the training to your business whenever you choose!

Here is the course schedule:

  • Wednesday, November 2
  • Thursday, November 3
  • Friday, November 4
  • Monday, November 7
  • Tuesday, November 8

I will be going LIVE in our very own private Facebook group.  The live video training will be saved so you can watch it whenever you want and as many times as you would like.  I will send you a special invite to the private group on Sunday night (10/30/2016).

Every morning you will be emailed a training curriculum for that day to go with the video.  I am even going to be applying the curriculum to my own online business, Tanya Kara Jewelry, as I create a new branding, social media, and marketing plan for the relaunch of my company.  So not only am I teaching the curriculum, but you will see how I apply it to my business live, giving you ideas, inspiration, and motivation.

In this course I will be teaching you about:

  • What is a brand?
  • How do you define what your brand is?
  • Is your current brand working for you?
  • Your purpose and what you stand for
  • Social Media Marketing
  • How to effectively brand yourself and/or your business on Facebook and Instagram
  • E-mail marketing
  • How to build an email list
  • How to properly market to your email list to turn them into sales

and more!

This is going to be an incredible 5 days you guys! You don’t want to miss it!  And guess what! It is only $24.99!!!!

Yes, $24.99 for a 5 day branding course!  I am limiting this to a small group so please sign up by clicking the buy now button below asap before I close the group!

If you have any questions about the course please facebook message me or email me at tanya  Let’s get started and I’m excited to put on a valuable training course for you. To our success!tanya-kara-cursive-banner

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