Is Snapchat Dead in 2018?

Snapchat has been known to be a social media platform where the younger demographics post.  If you’re a business that has a large amount of teenage customers, Snapchat is the place to be on top of Instagram and Facebook, however what if your business caters to the age range of 25+?

I did some research and in my opinion, if a large amount of your customers is 25+ in age, you don’t need Snapchat for your business right now.  Instagram and Facebook is the place to be for businesses, so you would get more out of your efforts by utilizing Instagram and Facebook.

Watch my video below for more information and be sure to contact us if you have any social media questions.

If you watched my video from October 2017 about Snapchat’s context card release you’ll know that Snapchat has been making many attempts to widen their demographics and attract a wider range of users, but it hasn’t really been working.   It still stands where the younger demographics use Snapchat as a social media platform where they can post things and their parents and family cannot see it, while they can still connect with their friends.  The older demographics are using Snapchat just for the filters then transferring it to Instagram Stories.

So what do you think?  Do you think Snapchat is dying?  Comment and let us know your thoughts!

Thanks for joining for another Influence PRX Social Media Marketing Update!



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New Snapchat Update: Context Cards

Hi! Tanya with Influence PRX here!  When I tell people their digital presence is extremely important for their business I’m not kidding!  Yesterday’s Snapchat update is proof!

Snapchat just introduced Context Cards which offers information from partners like Uber, Lyft, OpenTable, and Foursquare.  Snapchat’s latest feature gives Snapchat users more information about the photos and videos shared by their friends and the people they follow, all while driving traffic to businesses like restaurants, Uber, Lift, and their other partners!

The new feature was launched yesterday and it lets Snapchat users swipe up on individual snaps to see an interactive pop-up display with information associated with that specific Snapchat Geofilter.  Depending on the snap’s tagged location, the Context Card can include anything from general information about a venue (like a hotel or restaurant) to user reviews, directions, and additional Snapchat posts from that location.

In addition, Snapchat’s Context Cards also pulls from information from their new partners like Foursquare, restaurant reservations services OpenTable and Resy, Uber and Lyft.  Snapchat plans to bring on more partners so they can continue to give their users more interactive tools.

“With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye,” the company said yesterday 10/10/2017.

Influence PRX thoughts & tips:  With Snapchat’s new update, we urge businesses to work on their digital presence.  What comes up when someone googles you?  Are you consistently active on social media?  Are you keeping up with all the digital marketing and social media changes and trends? You should be capitalizing on all that is available for people to find your business right now! Go to our contact us page and send us an email.  Influence PRX specializes in consulting and managing social media for businesses.  We’re here to help regardless of where you are in your business.